Step-by-Step guide to SEO strategies for E-Commerce

Our SEO Company in Delhi has one golden mantra for maintaining E-commerce websites-

KEEP IT’S USABILITY HIGH.

The only measure of a website’s usability comes with user’s likes and dislikes. So, knowing your target audience’s needs is the key to keep up with above aim. Before strategizing for an optimum SEO solution for the e-commerce clients, we at Digital Marketing Xperts always keep above aim at the vantage point and use below given tools to give best SEO Solutions to our clients.

I.                   WEBSITE AUDIT

Website audit includes measuring overall performance of client’s website to know why enough traffic and sales are not coming their way.

II.                USER’S PREFERENCE

It is important to create truly valuable content as per user’s preferences to make an e-commerce website usable and advantageous for them.

III.             LANDING PAGE

We have encountered many SEO Companies in Delhi which forgo the importance of landing page and put all their stakes in the wrong player. It is important to have at least 2000 plus words relevant content in a landing page. It should be able to convince prospective client/user about your services. Also it should have enough call to actions to compel a good lead to convert.

IV.              LSI

Many digital marketing companies are not aware of this elixir in SEO world. It stands for Latent Semantic Indexing. It conveys an important message to content writers and SEO experts i.e. ‘Google expects you to write bill gates when you mention microsoft’. Digital Marketing Xperts’ SEO experts closely take care that no keyword stuffing takes place, but at the same time no relevant keyword is forgone. They use varied technical hacks to accomplish this. One of them includes, using synonym of a keyword instead of stuffing same keyword.

V.                 KEYWORD PLANNING

It is important to plan keywords as per business relevance, user search volume and competitor analysis. Our SEO Company in Delhi take care that high local search volume and low difficulty keywords are chosen for e-commerce clients. Also, it is important that no ‘keyword cannibalization’ takes place. It means that e-commerce website’s web pages should be designed such that no two pages have same main keyword because it confuses Google crawlers.

VI.              COMPETITOR RESEARCH

Knowing Competitor’s domain authority and page authority is first and foremost step to competitor research. If in case it is found by our SEO team that your competitor has a high domain authority and page authority, our team digs into their source of link building and try to obtain links from relevant sites.

VII.           ON PAGE OPTIMIZATION

After keywords and strategy has been devised, internal webpages are optimized with 8 pillars- Keyword optimization, Site Structure, Internal Linking, Rich Snippets, Social Media integration, etc.

VIII.        MOBILE RESPONSE

An e-commerce website should be fast in page loading and highly responsive. It is found that customers get highly irritated with a non-responsive e-commerce website.

IX.              CUSTOMER REVIEWS

There should be enough customer reviews on an e-commerce website which can build trust amongst prospective users.

X.                 INFOGRAPHICS & BLOG

Best way to optimize an e-commerce website for organic keywords is via relevant blog and infographic sections. They are a great source for getting ready to convert user base.

Also, it is important to take care to ensure that by any chance client’s e-commerce website do not contain these errors. They can prove deadly to a e-commerce business.

a)                 Lack of Product Description

b)                 Lack of Original Product Description (other than the one given by manufacturer)

c)                  No Optimization of Index, Meta tags, etc.

d)                 No product reviews.

e)                 Duplicate content on several web pages

For more information about Digital Marketing Services Click here - http://www.digitalmarketingxperts.com/

Online Reputation Management: Managing ‘their’ TALKS

 

                       Online Reputation Management: Managing ‘their’ TALKS

Online Reputation Management (ORM) includes controlling what comes up when people search for you online. It is also known as Social Media Monitoring, but this is a limited definition because ORM not only involve Social Media but also other online platforms such as Google searches, etc.

At Digital Marketing Xperts, we provide best ORM Services in Delhi ,Gurugram (Gurgaon), and India. We have professionals who have expertise of managing negative publicity and maintaining positive publicity for clients.

Today, ORM services have become essential for business landscape. Earlier, content generation was limited to top-down approach, i.e. content generated by companies/professionals percolating down to user level. But the dynamics have changed drastically in past some years. Review sites, comments on social media platforms, star ratings, etc. are an important part of a corporate’s reputation. ‘They talk, tweet and comment’ now. Ignoring or not managing a single negative comment can lead to the loss of thousands.

WHAT, HOW, WHEN, IF to manage?

Most crucial part of providing competent ORM services begins at knowing, ‘WHAT’ to manage, ‘HOW’ to manage, ‘WHEN’ to manage and ‘IF’ to manage a negative comment/reputation. Negative comments do not always harm a company’s brand, but not reverting to a negative comment timely may lead to significant losses.  

Transparency Journey

Another crucial part of good ORM services is ‘Transparency Journey’. It emphasizes on maintaining transparency with consumers and employees alike. It advocates allowing employees to talk about your products/services, asking consumers for feedbacks, not hiding criticism, etc. As one said, ‘Being transparent is risky, not being transparent is riskier.’

Defamatory Content

Outright defamatory content and online reputation bombs are very risky for long term image of a business. The third aspect of providing competent ORM services is to be able to manage defamatory content with vigorous SEO strategy, review deletion and in worst cases getting help from professionals for online investigations. Defamatory content may consist of hate websites, prominent negative reviews, etc.

Remember, if you are a brand or you want to become a brand, and you still do not have full-fledged ORM strategy, it may prove to be your biggest mistake in future. Get our ORM Services in Delhi, Guru gram (Gurgaon), and India; you are sure to be impressed with our ORM experts who have worked for several clients to manage their online reputation.

For more information about digital marketing services Learn more here