Our
SEO Company in Delhi has one golden
mantra for maintaining E-commerce websites-
KEEP IT’S USABILITY HIGH.
The
only measure of a website’s usability comes with user’s likes and dislikes. So,
knowing your target audience’s needs is the key to keep up with above aim. Before
strategizing for an optimum SEO solution for the e-commerce clients, we at
Digital Marketing Xperts always keep above aim at the vantage point and use
below given tools to give best SEO Solutions to our clients.
I.
WEBSITE
AUDIT
Website
audit includes measuring overall performance of client’s website to know why
enough traffic and sales are not coming their way.
II.
USER’S
PREFERENCE
It is
important to create truly valuable content as per user’s preferences to make an
e-commerce website usable and advantageous for them.
III.
LANDING
PAGE
We have
encountered many SEO Companies in Delhi
which forgo the importance of landing page and put all their stakes in the
wrong player. It is important to have at least 2000 plus words relevant content
in a landing page. It should be able to convince prospective client/user about
your services. Also it should have enough call to actions to compel a good lead
to convert.
IV.
LSI
Many digital
marketing companies are not aware of this elixir in SEO world. It stands for
Latent Semantic Indexing. It conveys an important message to content writers
and SEO experts i.e. ‘Google expects you to write bill gates when you mention
microsoft’. Digital Marketing Xperts’ SEO experts closely take care that no
keyword stuffing takes place, but at the same time no relevant keyword is
forgone. They use varied technical hacks to accomplish this. One of them
includes, using synonym of a keyword instead of stuffing same keyword.
V.
KEYWORD
PLANNING
It is
important to plan keywords as per business relevance, user search volume and
competitor analysis. Our SEO
Company in Delhi take care that high local search volume and low
difficulty keywords are chosen for e-commerce clients. Also, it is important
that no ‘keyword cannibalization’ takes place. It means that e-commerce
website’s web pages should be designed such that no two pages have same main
keyword because it confuses Google crawlers.
VI.
COMPETITOR
RESEARCH
Knowing
Competitor’s domain authority and page authority is first and foremost step to
competitor research. If in case it is found by our SEO team that your
competitor has a high domain authority and page authority, our team digs into
their source of link building and try to obtain links from relevant sites.
VII.
ON
PAGE OPTIMIZATION
After
keywords and strategy has been devised, internal webpages are optimized with 8
pillars- Keyword optimization, Site Structure, Internal Linking, Rich Snippets,
Social Media integration, etc.
VIII.
MOBILE
RESPONSE
An
e-commerce website should be fast in page loading and highly responsive. It is
found that customers get highly irritated with a non-responsive e-commerce
website.
IX.
CUSTOMER
REVIEWS
There should
be enough customer reviews on an e-commerce website which can build trust
amongst prospective users.
X.
INFOGRAPHICS
& BLOG
Best way to
optimize an e-commerce website for organic keywords is via relevant blog and
infographic sections. They are a great source for getting ready to convert user
base.
Also,
it is important to take care to ensure that by any chance client’s e-commerce
website do not contain these errors. They can prove deadly to a e-commerce
business.
a)
Lack of Product Description
b)
Lack of Original Product
Description (other than the one given by manufacturer)
c)
No Optimization of Index, Meta
tags, etc.
d)
No product reviews.
e)
Duplicate content on several web
pages
For
more information about Digital Marketing Services Click here - http://www.digitalmarketingxperts.com/
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