Top E-Commerce Trends and Tips for Festive Months

 Top E-Commerce Trends and Tips for Festive Months

Why consumers’ hearts get bigger during this time of the year?

Why it feels fun to go beyond budgetary constraints these times?

Because these are the times of some of the biggest festivals in India, with Navratri and Durga Puja being at round the corner and most pompous festivals Diwali and Dussehra approaching in October.

Online shoppers are on a shopping spree in these festive months and online retailers also take full advantage of this golden opportunity by offering alluring discounts and deals.

Google trends show a great hike in shopping during the festival months in India, especially New Year, Raksha Bandhan, Diwali and Valentine’s Day.

We are one of the E-CommerceWebsite Development Company in India. Everyday our digital marketing experts help E-Commerce clients to devise appropriate retail strategy. Here we list top past trends of this festive season:

#1.ASSOCHAM found that during Diwali season, online sales rise by more than 250%.

#2.Website traffic (prospective online shoppers) rises significantly during festive seasons in India. 

#3.Mobile commerce, i.e. shopping via mobile outpace desktops for online shopping. 

#4.The impact of Email Marketing on prospective consumers grows by one third. 

#5.Social Media share of website traffic increases by 20%. It is higher when call-to-action buttons like ‘Buy Now’ are also used in Social Media Advertising/ Marketing.

#6.New and happy customers of festive seasons are thrice more likely to become your permanent consumers than general buyers. 

As an E-Commerce retailer, you can uptake your revenues manifold during festive seasons in India. Our E-commerce Website Development Company list key takeaways and tips you can learn from these trends: 

       i.            Catch ‘Early birds’ and ‘Latecomers’ (Pre and End Festival Strategy)

Most retailers like offline shopkeepers try to sell all their stock before festive season ends. But there two kinds of customers which are most important to target in order to increase revenues i.e. the ones who come in the extreme start and the ones who come right before it ends. Both of these consumers can be targeted with right offers and discounts and understanding their psyches.

Earlybirds want to get a satisfying, wholesome experience via online shopping while on the contrary the biggest priority for latecomers is ‘early delivery’. So, focused on this one should devise their pre and end festival strategies. 

    ii.            Ensure a responsive mobile website, slow loading time and run Email Marketing campaigns.

Since mobile commerce is more often used than a desktop, it is important to make sure you have a responsive website. Also, ensure your website has a high load bearing capacity of increased traffic, lots of content and HD images in festive season. Finally, run several email marketing campaigns from time to time before and during festive season.

 iii.            Give attractive deals and discounts.

Deals and discounts attract the most during these festive seasons when buyers are totally ready to convert. Most common online industries which attract most consumers include footwear, crockery, clothing, electronics, gift hampers, etc.

  iv.            Enhance delivery experience with next/ same day delivery.

DON’T MESS IN PRESSURE.

Festive digital index suggests that happy customers who come to your digital platform during this time of the year are more likely to convert to become permanent consumers than general consumers.  It is because the chance that a visitor will complete the entire cycle of online purchase multiplies. So, make sure all your website traffic and all those who buy from you during these times are given best shopping experience, delivery offers and discounts.

Why Every E-Commerce Website Needs a Blog

Why Every E-Commerce Website Needs a Blog

Blogging, frequent or infrequent can benefit your E-Commerce business manifold. It is not mere an unnecessary luxury. We are one of the best E-Commerce Website Development Companies in India and we help our clients prepare their foundation for E-Commerce business by telling them the vitality of having a blog right from initial phase.

Audience, Traffic, and Sales, blogging brings in all. According to our website development experts and our experience of being a veteran as E-Commerce Website Development Company in India, we believe e-commerce website without a blog is equivalent to losing a significant number of convertible traffic and loyal customers. It does not matter much if blogs are being posted at frequent or infrequent intervals, their existence and revisions even at large intervals are extremely valuable. Let’s have a look at why every e-commerce website needs a blog.

Amongst many other external benefits, some popular technical benefit beings that regular blogging adds more pages to the e-commerce website and as e-commerce experts in our website development company says more pages leads to more internal links pointing to the homepage of the website. This in turn leads to higher outside linking with the webpages/website via lead generation through sharing on social and other media. A good number of outside links entails good ranking on search engines because as per search engine robot algorithms, original and engaging content to which outside links point to are credible. In a nutshell, blogs lead to increased and sustainable top ranking on search engines, most importantly, all results are obtained via organic methods.

Secondly, regular updates on website via blogs keep website active and fresh in the perspective of search engine robots. Relevant keywords- Commercial intent or general SEO keywords can be regularly used to make e-commerce website relevant to search intent. Google rewards such websites by giving them higher rank than others. Blogs lead to increased keywords targeting and increased SEO, which in turn leads to high traffic and higher chances of engagement and conversion rates.

Thirdly, blogs are a great source of building credibility amongst the target audience. An e-commerce website can become an opinion leader of their personal or other commercial brands by telling stories, trends, etc. An e-Commerce website can in itself become a brand with passing time. Let’s see, which type of stories can help an e-commerce website start with blogging exercise. Getting Started- some types of authoritative blog content for e-Commerce websites:

·         Brand Stories

Telling case studies of failure or success of a brand or your own brand development story can be told in e-commerce website blogs.

·         Interviews of Stalwarts

Real-time interviews of market leaders, startups, etc. can be reported in e-Commerce blogs.

·         Secrets of Industry

Industry secrets can also be posted as blog entries. They seem mysterious at the onset that is why they interests the readers and industry professionals both.

·         Inspiring or Funny or Occasion-Specific

Emotive content is always hard-hitting with customers, may it be funny, inspiring, happy or sad. Some of the blog entries can also be focused on such content.

·         Trends of Industry

Writing about industry trends is common with e-commerce blog entries. They are common forms of blogs which are extensively shared amid industry people.

·         Product Review

Products’ reviews can be posted on blogs which can include reviews of newly entrant products, description of writer’s favorite, etc. Cosmetics industry use such type of blog-posts the most.

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To grow your business to use Website Designing Company in India

To grow your business to use  Website Designing Company in India

To grow a business in the worldwide business sector the principal thing entrepreneur ought to do is to have a site of the business. Some are reluctant to spend any cash to make their own site. They don't comprehend that why if they contribute for making any site. In any case, the truth of the matter is increasingly individuals invest much energy online nowadays. Thus, to draw consideration of the potential clients the most grounded resource an entrepreneur could have is a site of the business he claims. Ask your  Best Website Designing Company in India to make an expert and astonishing site with the goal that you can pull in more guests and transform the guests into clients.

Here I will display you some vital tips to take after while selecting a web outlining organization:-

1. Reserve - First of all you ought to investigate your fund. Ask yourself that for what good reason you require a site. You may require a site for your online business to offer your items or you may basically advance your business through your site. You may give all the data about your business through your site, or you may just offer some data and rest you may offer straightforwardly by means of telephone or any pamphlet or handout. In this way, there are diverse purposes for making your own particular site. So know about what you need and proceed to the following strides.

2. Portfolio - After you get the names of some web designing company, you ought to ask their portfolio from them. A gigantic sum arrangement of an organization will help you to comprehend that the organization is all around experienced in the field of Website Designing Company in India. Distinctive sort of élite plans in various site made by a solitary organization demonstrates that the organization is adaptable and subsequently it can outline the accurate kind of site that you require. The sites planned by the organizations requires simple route as every one of the guests of your site are very little shrewd in utilizing PCs and web.

3. Services Details - The third point is about every one of the administrations the site outlining organization gives you, similar to space enlistment, web promoting administration, website streamlining, online networking advertising, web facilitating, specialized backing and so on. On the off chance that your business is an online business and you offer items on the web, then you ought to likewise ensure that your web planning organization gives administrations like installment door coordination, shopping basket reconciliation, SMS and Fax mix and so forth.

4. Contract on website ownership - Some web planning organizations offer permit to utilize the site after they have made your business site as opposed to exchanging the possession to you. So ensure from the agreement paper where it is unmistakably expressed that the site proprietor is just you. So that on the off chance that you change to another administration supplier, you can bring your site additionally with you.

5. ftp and hosting control panel user-id, password - Try to affirm from your administration supplier that they will outfit you with every one of the insights about ftp and facilitating control board login client id and watchword of your site. With the goal that you can change your administration supplier if required.

6. Best website designing company in india - The web outlining organization ought to have a group of conferred, experienced and lively specialists. The specialists are sufficiently sure and furnished with most web apparatuses and propelled innovations. With the goal that they could offer the best answer for your business and put your organizations at the top. The company is a main brand in web designing and mprovement in the worldwide business sector.

7. On- time project delivery - Before you join, affirm that the organization will finish your task inside your time span. A few organizations are there who will take months together to get in touch with you for straightforward and little points of interest and postpone your task.

8. Customer satisfaction - The web outlining organization ought to offer need to customer fulfillment.

Mr. Rambabu is a professional India-based writer. In today's internet age, a business website has become compulsory for a business. So, if you want to design your own business website from the best website designing company in India and also the most affordable Website Designing Company in India, then you can contact the company  digital marketing  Xperts  Pvt. Ltd. whose main criteria is client-satisfaction and on-time project delivery. After you contact the company, you will also find out that this company satisfies all the criteria to be the best in its category and also exceptional.

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