Top E-Commerce Trends and Tips for Festive Months

 Top E-Commerce Trends and Tips for Festive Months

Why consumers’ hearts get bigger during this time of the year?

Why it feels fun to go beyond budgetary constraints these times?

Because these are the times of some of the biggest festivals in India, with Navratri and Durga Puja being at round the corner and most pompous festivals Diwali and Dussehra approaching in October.

Online shoppers are on a shopping spree in these festive months and online retailers also take full advantage of this golden opportunity by offering alluring discounts and deals.

Google trends show a great hike in shopping during the festival months in India, especially New Year, Raksha Bandhan, Diwali and Valentine’s Day.

We are one of the E-CommerceWebsite Development Company in India. Everyday our digital marketing experts help E-Commerce clients to devise appropriate retail strategy. Here we list top past trends of this festive season:

#1.ASSOCHAM found that during Diwali season, online sales rise by more than 250%.

#2.Website traffic (prospective online shoppers) rises significantly during festive seasons in India. 

#3.Mobile commerce, i.e. shopping via mobile outpace desktops for online shopping. 

#4.The impact of Email Marketing on prospective consumers grows by one third. 

#5.Social Media share of website traffic increases by 20%. It is higher when call-to-action buttons like ‘Buy Now’ are also used in Social Media Advertising/ Marketing.

#6.New and happy customers of festive seasons are thrice more likely to become your permanent consumers than general buyers. 

As an E-Commerce retailer, you can uptake your revenues manifold during festive seasons in India. Our E-commerce Website Development Company list key takeaways and tips you can learn from these trends: 

       i.            Catch ‘Early birds’ and ‘Latecomers’ (Pre and End Festival Strategy)

Most retailers like offline shopkeepers try to sell all their stock before festive season ends. But there two kinds of customers which are most important to target in order to increase revenues i.e. the ones who come in the extreme start and the ones who come right before it ends. Both of these consumers can be targeted with right offers and discounts and understanding their psyches.

Earlybirds want to get a satisfying, wholesome experience via online shopping while on the contrary the biggest priority for latecomers is ‘early delivery’. So, focused on this one should devise their pre and end festival strategies. 

    ii.            Ensure a responsive mobile website, slow loading time and run Email Marketing campaigns.

Since mobile commerce is more often used than a desktop, it is important to make sure you have a responsive website. Also, ensure your website has a high load bearing capacity of increased traffic, lots of content and HD images in festive season. Finally, run several email marketing campaigns from time to time before and during festive season.

 iii.            Give attractive deals and discounts.

Deals and discounts attract the most during these festive seasons when buyers are totally ready to convert. Most common online industries which attract most consumers include footwear, crockery, clothing, electronics, gift hampers, etc.

  iv.            Enhance delivery experience with next/ same day delivery.

DON’T MESS IN PRESSURE.

Festive digital index suggests that happy customers who come to your digital platform during this time of the year are more likely to convert to become permanent consumers than general consumers.  It is because the chance that a visitor will complete the entire cycle of online purchase multiplies. So, make sure all your website traffic and all those who buy from you during these times are given best shopping experience, delivery offers and discounts.