Why Every E-Commerce Website Needs a Blog

Why Every E-Commerce Website Needs a Blog

Blogging, frequent or infrequent can benefit your E-Commerce business manifold. It is not mere an unnecessary luxury. We are one of the best E-Commerce Website Development Companies in India and we help our clients prepare their foundation for E-Commerce business by telling them the vitality of having a blog right from initial phase.

Audience, Traffic, and Sales, blogging brings in all. According to our website development experts and our experience of being a veteran as E-Commerce Website Development Company in India, we believe e-commerce website without a blog is equivalent to losing a significant number of convertible traffic and loyal customers. It does not matter much if blogs are being posted at frequent or infrequent intervals, their existence and revisions even at large intervals are extremely valuable. Let’s have a look at why every e-commerce website needs a blog.

Amongst many other external benefits, some popular technical benefit beings that regular blogging adds more pages to the e-commerce website and as e-commerce experts in our website development company says more pages leads to more internal links pointing to the homepage of the website. This in turn leads to higher outside linking with the webpages/website via lead generation through sharing on social and other media. A good number of outside links entails good ranking on search engines because as per search engine robot algorithms, original and engaging content to which outside links point to are credible. In a nutshell, blogs lead to increased and sustainable top ranking on search engines, most importantly, all results are obtained via organic methods.

Secondly, regular updates on website via blogs keep website active and fresh in the perspective of search engine robots. Relevant keywords- Commercial intent or general SEO keywords can be regularly used to make e-commerce website relevant to search intent. Google rewards such websites by giving them higher rank than others. Blogs lead to increased keywords targeting and increased SEO, which in turn leads to high traffic and higher chances of engagement and conversion rates.

Thirdly, blogs are a great source of building credibility amongst the target audience. An e-commerce website can become an opinion leader of their personal or other commercial brands by telling stories, trends, etc. An e-Commerce website can in itself become a brand with passing time. Let’s see, which type of stories can help an e-commerce website start with blogging exercise. Getting Started- some types of authoritative blog content for e-Commerce websites:

·         Brand Stories

Telling case studies of failure or success of a brand or your own brand development story can be told in e-commerce website blogs.

·         Interviews of Stalwarts

Real-time interviews of market leaders, startups, etc. can be reported in e-Commerce blogs.

·         Secrets of Industry

Industry secrets can also be posted as blog entries. They seem mysterious at the onset that is why they interests the readers and industry professionals both.

·         Inspiring or Funny or Occasion-Specific

Emotive content is always hard-hitting with customers, may it be funny, inspiring, happy or sad. Some of the blog entries can also be focused on such content.

·         Trends of Industry

Writing about industry trends is common with e-commerce blog entries. They are common forms of blogs which are extensively shared amid industry people.

·         Product Review

Products’ reviews can be posted on blogs which can include reviews of newly entrant products, description of writer’s favorite, etc. Cosmetics industry use such type of blog-posts the most.

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